Madhu and Raj Niwas Dominate Seemanchal

In Bihar’s Kosi belt, Madhu Pan Masala has maintained a strong position for a long time. It is currently selling at number one in this region. The second position is held by Raj Niwas.

According to experts during Tobacco Plus’s survey, although Madhu is sold across Bihar and has a good position in several states, it has created a stronghold particularly in the Kosi belt. In these districts, it is ahead of all other brands.

However, in some areas, it is facing strong competition from Raj Niwas.

Apart from Seemanchal and Bihar, Madhu Pan Masala is also gaining popularity in several other states. Due to its good quality and better taste, it is extremely popular among migrant consumers.

Whether it is Karnataka, Gujarat, West Bengal, Delhi NCR, Haryana, or Punjab, Madhu has created a strong identity. The Tobacco Plus survey indicates that with the rising demand among migrant consumers, the brand may continue to grow further in the coming days.

Raj Niwas Moving Ahead Rapidly

TRDP Group’s product Raj Niwas is rapidly growing in Bihar’s Kosi belt, where it is popularly known as a strong brand. In some markets, it has reached number one, while in others it has become the number two selling brand.This impressive growth has been visible over the last few months.

According to the Tobacco Plus survey, Raj Niwas has become the second-highest-selling brand across Seemanchal after Madhu.

In areas such as Katihar, Kishanganj, Madhepura, Supaul, Araria, Purnia, and Bhagalpur, Raj Niwas has shown significant improvement in sales.It is positioned in the ₹5 category. The brand also has placement in other districts of Bihar.The same group’s premium brand Director is also moving ahead rapidly.

Market experts told Tobacco Plus that the Kosi belt is a strong base for Raj Niwas.

Apart from this, it is also seeing good demand in Rajasthan, Punjab, Uttarakhand, Telangana, Andhra Pradesh, Karnataka, and several other markets across India. Raj Niwas is also performing well in Kolkata.

Hot Pan Masala Launched in Bihar

Dilbagh Group has launched its new pan masala product Hot in Bihar with an attractive promotional scheme. It had already been launched in Kolkata earlier.Launched in the ₹5 pair category, each Hot pack contains 33 pouches with a masala quantity of 2.8 grams.

Market experts told Tobacco Plus that Hot is receiving a good response. It is worth mentioning that shortly before the implementation of the new taxation system, the company had launched Hot in Telangana as well, where it is also receiving good acceptance.

The response received by Hot proves that Telangana is emerging as a highly favourable market for North Indian products because of the presence and movement of a large North Indian population.

Several products from Dilbagh Group are performing strongly across the country. Whether it is Dilbagh in the regular segment or Signature in the premium segment, both have created a strong presence in several markets.

While Dilbagh and Dilbagh Plus have a strong impact in many markets, Talab has created a strong market base in the North East, Chhattisgarh, and Maha Kaushal region of Madhya Pradesh.

Varanasi Ashiq Gets Strong Growth

Desi masala brand Varanasi Ashiq is number one in sales within its category. The speed at which its popularity is increasing can be understood from the fact that it has expanded strongly from Punjab, Delhi, Rajasthan, and Haryana to Maharashtra and Gujarat.

It has particularly strong presence in industrial areas where it is available at almost every shop.

During the Tobacco Plus market survey, retailers as well as consumers appreciated its quality. This is a positive sign for the company.The success of Varanasi Ashiq is driven by its taste and quality, along with the active efforts and dedication of the company’s marketing team.

During the survey, people told Tobacco Plus that the company’s marketing team remains highly active. The company’s alertness regarding product supply has played an important role in bringing Varanasi Ashiq to this position.

It is a masala product that has gained significant popularity among common consumers.

Aashiqui Number One in Jammu & Kashmir

A leading product from major pan masala company Cash, Ashiqui, continues to grow by winning consumer preference through its taste.In Jammu & Kashmir, Aashiqui is the number one selling brand.

The most notable point is that both local consumers and migrant consumers prefer Aashiqui. It has maintained a strong position here for decades.During the Tobacco Plus market survey, retailers said that Aashiqui is number one in sales, although Pan Parag and Raj Niwas also have good sales.

Apart from this, Director is also performing well in Jammu & Kashmir.Another strong market for Aashiqui besides Jammu & Kashmir is Chhattisgarh, where it has achieved excellent success.

Consumers feel that its quality is strong and its taste is outstanding, which has made it highly popular.Retailers, dealers, and consumers said that the number of Aashiqui lovers is continuously increasing.

With its taste and quality, the brand has established a strong position not only in Jammu & Kashmir and Chhattisgarh but also in several other markets.

Richman Will Need Patience for Success

Leading pan masala company KP Group has introduced its premium product Richman in different markets and segments as part of its market strategy.In some markets, it is available in the ₹15 pair category, while in others it has been introduced at a ₹5 MRP.

Around a month ago, it was launched in Rajasthan in the ₹15 pair category. In Bihar too, it is available in the ₹15 pair category, while in Uttar Pradesh it has been placed in the ₹5 segment.Presented in an attractive pouch, Richman has not yet received the kind of response the company expected.

During the Tobacco Plus survey, market experts explained that the entire industry is currently under pressure. Therefore, instead of shifting towards new products, consumers are still focusing more on established brands.

Retailers believe that the product quality is strong. Gradually, consumers are getting attracted towards it, but the company will need continuous efforts and patience to achieve the expected success.

Firozza Sales Continue to Rise

Firozza Pan Masala is witnessing strong demand across markets. Its cutting is continuously increasing.This quality product from GTC Nevla Group, Delhi, is growing in Karnataka, Uttar Pradesh, Gujarat, Uttarakhand, Delhi, Bihar, Jharkhand, Rajasthan, Haryana, Punjab, and Delhi NCR.

It has also received a good response in South Kolkata.Overall, Firozza is showing continuous sales growth.

A notable point is that it has no DND (distribution restriction). The seriousness of the company towards Firozza can be understood from the fact that only in Uttar Pradesh, a large marketing team of 500–600 people is working for the brand.

During the Tobacco Plus market survey, it was found that due to increasing demand, the company has also introduced Firozza in a ₹20 large pouch in North East and Madhya Pradesh.

The ₹20 pouch contains 14 grams of masala, which is attracting consumers rapidly.

Kali Supari Continues to Grow

Kali Khajoor and Kali Supari from Sagar Group of Industries are performing well in several states these days. From Gujarat and Rajasthan to Uttar Pradesh and Bengal, consumers are showing strong preference for these products.

The North East has already been a strong market for the brand. Apart from this, the number of consumers is increasing every day in Madhya Pradesh, Gujarat, and Karnataka.The products are available in two segments ₹5 and ₹2 MRP categories. In some states, the ₹2 MRP segment is attracting consumers, while in other markets, the ₹5 category is continuously growing.

Recently, the company introduced a new flavour Kadak Beetle Nut, which is also receiving a good response from consumers.

The USP of Sagar Group is its excellent taste, which it has developed over time.

Other products of the group, including Bablu Gold, Saab Dilkhush, Royal Supari, and Bablu Gold Roasted Supari, are also in good demand across various states.These products are available in ₹2, ₹5, and ₹10 MRP categories with zipper packs as well as tin packs.

The Tobacco Plus survey indicates that the company’s deep understanding of the market and its strategy of developing products according to consumer preferences are the key reasons behind its growth.

Rajnigandha Sales Witness Strong Growth

One of the country’s oldest premium brands, Rajnigandha, has broken several sales records.Its quality and taste have attracted consumers for years. With no major concerns regarding grammage or pricing, the new taxation system has benefited Rajnigandha significantly.

When several products were facing shortages, Rajnigandha neither experienced a decline in production nor faced supply disruptions.Due to the new cess rules and government restrictions based on weight systems, the quantity-based competition has reduced. This has directly benefited Rajnigandha.

As a result, sales have doubled in some markets and increased three times in others.

During the Tobacco Plus market survey, analysts said that Rajnigandha sales in Jharkhand have increased three times.Similarly, the brand has received a major boost in the North East, where sales have increased by around 50–60%.

According to information gathered during the survey, Rajnigandha has recorded overall growth of at least 30–40% across the country.

Baba 120 a Hit in Several States

Baba 120 from Dharampal Premchand Limited is receiving strong demand in several states due to its quality and taste.

The major states where Baba 120 has created a strong presence include Rajasthan and Karnataka, where it is selling very well.Apart from these markets, the brand is also performing strongly in several other states, with consumer preference increasing rapidly.

The company has introduced Baba 120 along with zarda in the market. Consumers are liking its taste, and demand continues to grow.Available in a ₹10 pair category with good grammage, it is receiving strong consumer attention.

During the Tobacco Plus market survey, experts said that Baba 120 has achieved excellent success in North Karnataka, although its availability is comparatively lower in South Karnataka. The company needs to focus on improving this.Apart from Karnataka, Baba 120 has also received a strong response in Rajasthan. However, the company needs to maintain special focus there as well.

Recently, the brand has also been launched in Gaya, Bihar, where the marketing team will need to maintain strong activity.

Gagan Moving Towards Rapid Expansion

The company behind Gagan is working aggressively on expansion across Delhi, NCR, Western Uttar Pradesh, Rajasthan, Uttarakhand, and other markets.Looking at the company’s activity, market experts believe that Gagan could create significant movement in the market.

The company is continuously exploring new markets.During the Tobacco Plus survey, this was visible through the presence of several hoardings across different states.

With this strong promotion, Gagan appears to be successfully creating a strong presence in several markets.

The survey found that the product quality is good and the taste is also strong, which is helping it gain continuous cutting.

Recently, the company has relaunched Gagan Pan Masala in the ₹5 pair category in Meerut division and Saharanpur division.The brand is not completely new to these areas as consumers are already familiar with it.Gagan had an existing market presence in Rajasthan and Uttarakhand as well.

Shikhar Number One in Several States

With its excellent taste and superior quality, Shikhar is rapidly moving towards becoming a pan-India brand. However, like other brands, it was also impacted by the pressure of the new taxation system.The situation is now under control, and things have returned to normal.

Before the taxation changes, Shikhar was performing well in South Karnataka, but currently there has been some decline. This was mainly due to changes in grammage and supply disruptions.However, the situation is gradually improving.

Apart from the ₹5 category, Shikhar has also achieved good success in the ₹10 MRP segment, although the ₹5 category continues to have higher demand in terms of volume.Shikhar’s ₹20 jumbo pouches are also available in the market and are receiving good response.The brand holds a number one position in Delhi, Jharkhand, West Bengal, and the North East.

In Guwahati, it is dominating the ₹5 segment with almost one-sided sales, holding nearly an 80% market share.It is also receiving strong demand in Madhya Pradesh, Rajasthan, Gujarat, Punjab, Haryana, and Telangana.In Uttar Pradesh too, Shikhar could create significant changes in the coming days.

Signature Growing Strong in the ₹15 Pair Category

Signature, the premium product from Dilbagh Group, is witnessing strong demand in the ₹15 pair category across markets.The brand continues to gain popularity. In some markets it is number one, while in others it is growing rapidly.In the ₹15 pair category, the masala quantity is 4 grams.

Signature is growing quickly in Punjab and is number one in sales in Bihar.It is also expanding rapidly in Uttarakhand, Uttar Pradesh, Delhi, Karnataka, and other markets in the ₹15 pair segment.

Signature is currently among the fastest-growing brands in the country.

Especially in the ₹5 MRP category, it has become one of the most successful brands in almost all states.After the new taxation system, the ₹5 pack contains 1.75 grams of masala with 55 pouches per pack.

Similarly, in the ₹10 pair category, the masala quantity is 2.5 grams with 37 pouches per pack.

Signature’s excellent quality and strong taste have helped it achieve remarkable success in Delhi, Uttar Pradesh, Bihar, Madhya Pradesh, West Bengal, Odisha, the North East, and several other states.These markets have now become some of its strongest bases.Its zipper and tin packs are also witnessing strong demand.

Vimal Shortage Ends in Bihar

A popular pan-India brand, Vimal has a strong presence across the country. It is not only successful in North India but also enjoys strong demand in South India.

During the Tobacco Plus market survey, retailers said that in the ₹5 segment, Vimal is number one in sales in several states.Bihar is a very strong market for Vimal. In some areas, it is among the top-selling brands.

However, after the implementation of the new taxation system, Vimal surprisingly faced a shortage issue in Bihar, while its supply remained uninterrupted across the rest of the country,

The supply situation in Bihar has now improved.The brand has benefited significantly from strong and continuous supply across India.

According to the Tobacco Plus survey assessment, after the new taxation system, Vimal’s sales have increased by around 35–40% across the country.During the market survey, experts told Tobacco Plus that the shortage issue of Vimal in Bihar has now been resolved.

Madhu and Miraj Dominate the Karnataka Market

Karnataka is a strong market for khaini, which is why several khaini brands are present here. However, among the brands enjoying the highest sales, Madhu and Miraj Khaini are the most prominent names. Apart from Karnataka, these two khaini brands also have a strong presence in neighbouring states.

While Madhu and Miraj are available across the entire state, Hans is among the top-selling brands in Bengaluru. Other khaini brands present in the market include Dhariwal, Swagat, Hathi Chhaap, Gaay Chhaap, Rait Khaini, Nevla, and Badshah. These brands have good sales in different pockets and have their own loyal consumer base.

In fact, the growth of the khaini market in Karnataka and other states can largely be attributed to the lockdown period. During the lockdown, due to the high prices of pan masala products, many consumers shifted towards khaini. Since then, demand for khaini has continued to rise.

In terms of volume, Madhu has the highest sales across the state. It is a local brand and is especially preferred by consumers in North Karnataka.In the filter category, Chaini holds the number one position. Cool Lips sales, however, are mainly limited to Bengaluru.