The prestigious B2B platform dedicated to the incense and perfume industry, Sugandh India Expo 2026, was successfully organized at Hall A, Biswa Bangla Mela Prangan (opposite Science City), Kolkata. This three-day exhibition provided fresh momentum to distribution network expansion, brand strengthening, and export opportunities in Eastern India.
100+ Exhibitors, 10,000+ Trade Visitors
The expo witnessed participation from more than 100 companies, including incense stick and dhoop brands, perfume manufacturers, fragrance and chemical suppliers, raw material providers, printing and packaging companies, machinery manufacturers, and allied industries. The presence of over 10,000 trade visitors across three days firmly established the event as an effective sourcing, networking, and business development hub for Eastern India.
Distributors, wholesalers, importers, and retail channel representatives arrived in large numbers from West Bengal, Bihar, Jharkhand, Odisha, and the North-Eastern states, along with participants from other parts of India. On the international front, buyers from Nepal, Bangladesh, UAE, Malaysia, the UK, Indonesia, Israel, Mauritius, Saudi Arabia, and Qatar attended the expo, highlighting the global acceptance and export potential of the Indian incense and fragrance industry.
Strong Sponsorship and Industry Collaboration
The success of Sugandh India Expo 2026 was powered by the strong support of leading industry brands.
Charu Perfumery House played a prominent role as the Diamond Sponsor, while Swar Fragrance supported the event as the Platinum Sponsor. Imperial Fragrance participated as the Fragrance Partner.
The Gold Sponsor category included JB Fragrance & Flavours Pvt. Ltd., Karnataka Fragrance, Big Bell Incense, JB Products, and Anant Fragrance Pvt. Ltd.
In the Silver Sponsor category, Oceans Deep Printers, Dev Darshan Dhoop & Agarbatti, Nishan Products, Binddi Incense, First Choice Fragrance, La Whiff Fragrance, Aakar Fragrance Limited, and Deltaz Trade Link extended their cooperation.
Additionally, Charu Perfumery House contributed as the Registration Area Sponsor, Seth Brothers Perfumers Pvt. Ltd. as the Water Bottle Sponsor, AFF Aromatics Pvt. Ltd. as the Food Sponsor, and Singapuraship Produce I Pvt. Ltd. as the Lanyard Sponsor.
Sachi Fragrance & Flavours LLP (Exhibitor Gift), ATG Khidmat (Exhibitor Kits), and Bindu Incense Craft LLP (Visitor Bag) further enhanced the overall experience of the exhibition.
Eastern India: An Emerging Hub of Consumption and Distribution
West Bengal, culturally known for its “Twelve Months, Thirteen Festivals,” is among the leading markets in the country in terms of incense consumption. With continuous demand and a strong trade channel network, the region holds strategic importance for distribution expansion. During the expo, active discussions were witnessed regarding new distributor appointments, bulk orders, and potential export contracts.
Sugandh India Expo 2026 successfully positioned Eastern India as a strong B2B hub for the incense and fragrance industrywhere distribution strengthening, brand visibility, and global connectivity came together on one platform. The event proved to be an effective business expansion, innovation, and networking forum for the industry.
